We approached the TV not as an appliance, but as an architectural element that shapes space. Conventionally divided into screen and stand, this project dissolves that boundary into a single, continuous structure.

The display becomes an architectural frame that stands on its own, shaping not just the screen but the product's form, proportion, and relationship to the space around it.

Transparent OLED completes this integration on a sensory level — structure flows seamlessly into screen, blurring the line between materiality and image. The TV evolves into a spatial object where architecture and media converge.