A research and strategy project exploring new visual experiences for home appliance interfaces in the emerging “Next Normal.”

By analyzing shifts in lifestyle, user behavior, and technology, we identified how interactions with home appliances could evolve in the near future. These insights were translated into new Visual Experience (VX) principles and design strategies, exploring how information, interaction, and visual expression could respond more naturally to changing contexts and user needs.

The project established a strategic direction for future appliance interfaces, connecting emerging lifestyles and technologies with new possibilities for digital and physical experiences.