A future mobility UX project exploring how evolving lifestyles and technologies could reshape the driving experience for the MZ generation.

Changes in user behavior, lifestyle, and emerging technologies were analyzed across three time horizons — present, near future, and far future — to identify new needs and opportunities within the vehicle experience.

Based on these insights, we developed user scenarios that envision how the relationship between people, vehicles, and mobility could evolve over time, translating future trends into tangible experience concepts and UX strategies.