A full-process refrigerator design project exploring new product experiences through a deeper understanding of users’ lifestyles and evolving needs.

Through user research and lifestyle analysis, we identified latent needs, behavioral changes, and emerging opportunities around food storage and everyday refrigerator use. These insights were translated into design strategies and new product concepts that respond to changing lifestyles while reflecting Haier’s brand direction.

The project covered the entire process from research and insight development to design strategy and product design, turning user understanding into tangible proposals for the future refrigerator experience.